TANJA WESSELS

Less Cart, More Heart

Fashion psychology for a cooler future

We are paying more attention and money then we realise, on clothes we don’t really want, creating environmental problems we can’t afford. 

About me 

Hi, I’m Tanja, and it’s good to have you here!

I believe the way we buy clothing is largely a quest for connection – to others, and ourselves.

I’m here for the latter. 

An encounter with an over packaged coconut in a supermarket in Hong Kong in 2017 led to my experience of eco-anxiety, a fear of environmental damage or ecological disaster. I became a devotee of the topic, giving public talks on mental health and the environment and collaborating on environmental art activism projects.

Before sustainability took over, I studied filmmaking and art in Lisbon and London and moved to Asia in 2006.

In 2024 I’m celebrating seven years of not buying new clothing, something that started as a one year personal challenge, but has since opened up a wealth of unexpected learning.

Today I’m based between Penang, Malaysia and Singapore and I’m working on my first book on fashion psychology.   

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